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๐ Doyo no Ushi no Hi: 20% OFF Unagi & Anago
19 products
Build your stamina with 20% OFF JFC's premium Unagi & Anago collection! ๐
In Japan, the height of summer is marked by Doyo no Ushi no Hi (ๅ็จใฎไธใฎๆฅ), a tradition centred around nourishing meals to help restore energy during the hottest days of the year. While the weather outside is mushi-mushi (ใใใใ) humid and heavy, families enjoy foods beginning with the sound "u" (ใ), believing it helps ward off summer fatigue (ๅคใใ). There is a deep comfort in watching the rich oils sizzle as the eel is charcoal-grilled, leaving you feeling completely genki (ๅ ๆฐ).
Bring this seasonal tradition home with JFC's Doyo no Ushi no Hi sale. Recreate a restaurant-style bowl at home, watching the sweet glaze go tsuya-tsuya (ใใคใใค) glossy over hot Unagi Kabayaki (ใใชใ่ฒ็ผ) or tender Katsujime Ni Anago (ๆดปใใ็ ฎ็ฉดๅญ). Serve it over an atsu-atsu (ใใคใใค) steaming bed of premium Japanese rice like Niji no Kirameki (่นใฎใใใใ), finish with fragrant unagi tare (ใฟใฌ), and pair with crisp Beni Shoga (็ด ็ๅง) for a perfectly balanced, satisfying meal. ๐ฑโจ
Inspired by the philosophy of "doyo no shokuyojo" (ๅ็จใฎ้ฃ้ค็), this seasonal tradition reminds us that good food can help restore balance, strength, and well-being.
Sale ends 29/07/2026. While stocks last.
19 products
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